When you think of cosmetics, what are the first brands that generally tend to come to mind? Is it Cover Girl, Maybelline, L’Oréal, Max Factor, and others? These are all good brands, but there is a new king on the thrown and it’s causing quite a stir. Lime Crime is the name and giving you individuality is the game. When comparing other brands to Lime Crime, they just can’t compete on an overall scale because they’re just too bland. Lime Crime gives the user self expression and it’s wide array of colors can match every mood whether it’s anger, shyness, depression, happy, or envy. No other brand can give you this while maintaining a popular reputation and that’s where this exclusive brands stands out the most.
Company/Brand Founder Doe Deere has developed an extraordinary product line that’s different than anything else on the market today. A typical day isn’t anything outrageous especially when looking at the company. The day usually starts with meeting with the creative team. This is a great way to strategize and to go over current and future projects. Doe Deere also spends considerable amounts of time in the lab where these unique products are produced. Deere has stated that she rarely has time to take a seat during the day because of her constant movements, but she does respond to emails on a regular. Lime Crime has some of the most amazing colors to choose from such as wicked, saint, utopia, black velvet, red velvet, cashmere, rave, riot, shroom, pansy, pink velvet, and many more. For those that are looking to be “different” then this eclectic mix of colors is definitely for you. Doe Deere is extremely involved into her business and she even tries the products out before they ever hit the market. If the product doesn’t meet her demands, it is scrapped immediately and then back to the drawing board.
Being such a high seller, Lime Crime has an extensive customer base. Online marketing is where it’s at and the brand has some of the best marketing strategies of any company/brand. Overall, Lime Crime is simply a much healthier and better product line and the long list of satisfied customers are a true testament of its success.
Dick DeVos certainly makes no secret about being a philanthropist, a badge of honor that he and his family have worn for years. But he hasn’t been nearly as open to telling the actual amounts that he and his wife Betsy have given to charities over the years. The beneficiaries of the DeVos’s charity have been local schools and colleges, but hospitals, museums, libraries, theaters and civic organizations have also received generous amounts from the Dick and Betsy DeVos Family Foundation. Dick and Betsy finally decided to open the books on their charity and it was discovered that their contributions total around $139 million in lifetime giving.
Dick DeVos’s career began in business at the company his father Richard DeVos Sr. cofounded, Amway Corporation. He started out as a department manager at the multilevel marketing company, and gradually worked his way to becoming vice president. After his father retired he ran the company and expanded its client base into the European and Asian continents. Upon stepping down from the company in 2002, he then turned his business endeavors to attracting investors to The Windquest Group, the company he is currently running. The Windquest Group owns shares in many local Grand Rapids and Holland businesses and also invests in alternative energy and clean water companies.
Dick and Betsy started their foundation in 1992 and began supporting education reform groups through its donations. They started scholarship programs for underprivileged children to attend private schools through the Education Freedom Fund and Children First America. They also donated to many colleges and business training programs as well as politically conservative higher education groups such as Hudson Institute. Dick DeVos was also honored with the Spectrum Health Foundation’s Art of Giving award for his support of Grand Rapids health centers. He also helped renovate Grand Rapids through projects at Grand Action.
Dick DeVos has spoken with news organizations and written books on his free market economics and constitutional beliefs, including the 1998 book Rediscovering American Values. He and Betsy have helped fund Republican candidates both locally and nationally, and Betsy at one time served as chair of the Michigan Republican Party. Dick even decided to run for governor at one time himself against incumbent Jennifer Granholm, but he didn’t perform nearly as well as expected in the debates and came up short. He did later lead an effort that passed a right-to-work law in 2012. When he’s not in the office or at political gatherings, Dick spends time outdoors piloting airplanes, or even sailing in various Lake Michigan boat races.
With the beginning of the New Year came a prestigious award for Troy McQuagge, CEO of USHEALTH Group, Inc. The highly sought-after One Planet Awards awarded McQuagge as the Gold Winner as CEO of the Year.
The One Planet Awards is a premier award organization that honors excellence in professionalism and business in almost every industry from all over the globe. Establishments from all over the world can submit nominations for an award, including the smallest and the largest of companies, non-profit and for-profit, private or public. Awards from the One Planet Awards are given in categories like teams, new products and services, marketing, corporate communication, PR, and executives.
Troy McQuagge was very excited and proud to receive this award. He was however quick to share his success, stating that this award truly belonged to everyone on the team at USHEALTH. He believes that his award is a true testament to the company’s dedication to solving healthcare affordability problems by offering customers innovative coverage that continues to grow as their needs grow.
After McQuagge received an undergraduate degree from the University of Central Florida in 1983, he started working for Allstate Insurance Company. In 1995, he joined United Insurance Companies as part of their Student Insurance Division. He was named the company’s President of their insurance agency in 1997. Under his presidential leadership, United Insurance Companies accomplished multiple single-year sales records.
When United Insurance Companies was involved in an acquisition in 2006, their name was changed to HealthMarkets, leaving Troy McQuagge responsible for leading all of the sales and marketing efforts for the company’s self-employed company. In 2007, with McQuagge as its President, HealthMarkets’ Agency Marketing Group achieved over $1 billion in premium sales volume for the year.
Troy McQuagge joined USHEALTH Group, Inc. in 2010, as President and CEO of its captive/career insurance agency, USHEALTH Advisors, LLC. He moved up the ranks to become USHEALTH Group, Inc.’s Executive Vice President and Chief Marketing Officer in 2013. In 2014, he became the company’s President and CEO, serving in similar capacities to Freedom Life Insurance Company of America and several other USHEALTH Group subsidiaries.
USHEALTH Group is made up of a family of companies that offer a wide portfolio of plans that allow customers to customize their health coverage to suit their needs. The company has over 50 years of experience in the health insurance industry, offering many subsidiary companies that offer affordable, flexible plans for individuals and families.
Through its many company affiliations, USHEALTH Group offers coverage for their customers that includes critical illness, specified disease/sickness, accident insurance, dental coverage, vision, short-term accident disability income insurance, and life insurance. They have served over 50 million customers in their long-standing, 50-year history.