Freshpet Inc. is a private equity-backed maker of refrigerated food for dogs and cats as an alternative to dry or canned food, and sells under brands such as Dognation, Dog Joy and Nature’s Fresh. Dog food contains real, fresh meat and different combinations of leafy greens, vegetables and anti-oxidant rich fruits. The U.S. pet premium food is on an upward trend with the new innovative ways of producing healthy food for pets. It’s a growing innovators $23.7 billion pet-food industry that is winning the hearts of pet owners and are opening their wallets to delectable food that is as good as what you put on your own dining table. This was recently tested at an impromptu tasting on a tour of the Freshpet Inc. factory in Bethlehem, Pennsylvania. Richard Thompson, CEO of Freshpet, is proud and obsessed of his fresh products and his manufacturing chief, Michael Hieger, actually demonstrates and picks up a slice of Chunky Chicken and Turkey and pops it into his mouth, just to prove that it is made of the highest and purest ingredients and even good for a human being. Traditional pet-food makers are stepping up their marketing game in the face of stiff competition from upstarts like Freshpet and Blue Buffalo Co. Beneful has also been creating dog foods like real meats & vitamin-rich veggies for a 100% complete and balanced diet. They have eight varieties of dry dog food, twenty varieties of wet dog food and eleven varieties of dog treats. Beneful is a safe, nutritious, high-quality dog food. Beneful gives you a behind the scenes look into how the Nestlé Purina Nutrition Research evaluates the safety and ingredients of Beneful dog food. Beneful and the entire Purina family are all committed to helping dogs live long, happy and healthy lives. Beneful Prepared Meals are nutritious and delicious and contain ingredients, like real meat, tender vegetables, and wholesome grains. These come in handy plastic tubs, so it’s convenient for storing leftovers in the fridge. It looks like human food some people could make the mistake. The portion sizes are perfect so they aren’t over fed.