Posts in Category: Successful Brand

Flavio Maluf: Leading the Eucatex Brand to Success

Flavio Maluf is a graduate of FAPP (Armando ÁlvaresPenteado Foundation) from where he attained his degree in mechanical engineering. He also specialized in business administration at the famous New York University, attaining the desired set of skills to operate in the Brazilian market. Mr. Maluf is the president of Eucatex group and GrandFood, the brand owner of Golden and PremierPet feeds. Flavio is also the chairperson of the board of directors of the company.

His career started at the family company, Eucatex, in 1987 and afterward went through several departments like the trade area and industrial area. Working at these agencies enabled him to get some skills vital in working for the company. Flavio was later invited to be part of the company’s executive team by his uncle who was the current president of Eucatex. In 1997 he was chosen to be the company president after a family agreement was made. During his 22 years in office, he has managed to implement major modernization projects throughout the company. This has been crucial in ensuring the company remains competitive in the current economic scenario.

This year, Eucatex celebrated its 62nd anniversary as a market leader and a leading producer of laminate floors, MDP and MDF panels, doors, paints and varnishes and doors. It exports to more than 37 countries around the world including the United Kingdom, the United States, Mexico, Germany, and Holland. The Group also has four ultramodern facilities that produce products of mechanical resistance and high technology.

The company president has ensured that Eucatex uses the latest technology and state-of-the-art equipment to ensure the company produces superior products. The company is even ISO 9001 certified implying that it satisfies consumer requirements by continuously improving its products and services. This certification assures customers that the quality system of the company adheres to the internationally acknowledged standards.

Besides his leadership role at Eucatex Group, Mr. Maluf contributes to the local community regularly. He participates in volunteer programs and charity events as his way of giving back to the community. One of his recent contributions was to the Idio Carli Hospital and Maternity.